Boost Your Business by Partnering with a Non Profit Organization

Is your business looking for new and creative ways to gain publicity and build your customer base? Partnering with non profit organizations may benefit your business in many ways.

Why business owners and managers should consider supporting non profits as part of their marketing strategy:

  1. Advertising opportunities are usually offered when non-profit organizations request corporate sponsorship. Types of advertising may include a business card size ad in a program, a sign at an event, or your business name mentioned in radio or TV ads.
  2. Partnering with non profits increases public relations and a general feeling of goodwill toward your company.
  3. Participating in the planning of non profit events, attending an event, or volunteering your time increases your opportunities to meet potential customers.
  4. Finally, there are tax breaks for donating money to a charitable cause. Check with your accountant for more details.
  5. There are many ways that business owners can partner with non profit organizations in order to reach more potential customers.

Volunteering Your Time

Volunteering your time to help a non profit cause will give you an opportunity to develop relationships with non profit leaders and volunteers. You can work on volunteer committees, planning events, or even just stuffing envelopes.

Donating Merchandise

Many non profit groups hold live and silent auctions or need door prizes for their events. This is an opportunity for you to show potential clients your merchandise or sample your services. This strategy works well for many types of businesses. Here are some examples:

  • A photographer donates a gift certificate AND loans the NPO a large scale portrait from their portfolio. Even if someone does not win the gift certificate, they may be impressed with your style of photography and call to set up an appointment anyway!
  • Restaurants have an easy way out on this one! Donate a gift certificate to the non profit organization. The receiver gets to sample your food, service and atmosphere. Who knows, you may have just gained a customer for life!

Financial Donations

Donating a financial gift to a charity of your choice may have advertising and tax benefits as discussed earlier. Attending Non Profit Events Charities host a variety of fun events such as arts festivals, dinners, galas, casino nights and auctions. Participating in a charity fundraiser or or other events will give you an easy way to donate financially to the NPO. Events also provide time to build relationships with other businesses, people and potential clients, in a fun and relaxed environment.

Donating Facilities

Does your company have a gym, banquet facility or auditorium? By donating or offering a reduced rate to non profit organizations, you may receive great public relations and word of mouth advertising benefits in return. Finally, partnering with non profit organizations gives your business a way to reach out to the local community. Your business can contribute to the greater good and help many people, just by joining forces with charitable organizations.

“In terms of Code 700 of the BEE scorecard, companies are required to spend 1% of NPAT on socia-economic development, initiatives that facilitate sustainable economic inclusion for previously disadvantaged beneficiaries, 75% of whom must be black. One of the most visible impacts of regulation is that the spectrum of giving has broadened, both in terms of the numbers of companies allocating a percentage of their profits to social causes, but also in terms of the expanded nature of giving. Increasingly companies are investing in their surrounding and stakeholder communities, while more companies are finding creative ways to leverage their produc ts and services to make a social contribution. On balance, this has translated into more expansive corporate social investment programmes and increased social spending.” The CSI Handbook – 2010

Opportunities are available to Companies to assist Sungardens & Mamelodi Hospices in this way and benefit in the ways mentioned.

Contact our Fundraising and project Manager Manager – Paul Kirby at for more information in this regard.